Profitability

Hôtel des Lilas

Foundation Leisure And Tourism Interviewer-led 8 questions 3 exhibits

Hôtel des Lilas, an established hotel in Paris, is watching its profitability slip — find out why and decide what to do about it.

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The brief

Your client is a family-owned hotel in Paris called Hôtel des Lilas. Until last year, they ran a very successful business with healthy profit margins. However, as of last year they are facing declining profitability and do not understand why.

The hotel is located in the suburbs with the city center a 20-minute tram ride away. The hotel is still independent and not owned by a chain.

The owners have asked you to help them identify reasons for the decline in profitability and recommend how to turn the situation around.

Structuring Creativity Numeracy Synthesis

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