Market entry
Pacific Ridge Cable is reviewing whether to remain in or exit one of its Taiwanese cable TV markets.
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Our client is Pacific Ridge Cable, a Cable TV company operating exclusively in Taiwan. Pacific Ridge has been in the cable television market for the last 20 years, and has generally maintained steady sales growth and healthy profit margins.
Historically, Pacific Ridge has focused on the most urbanised and densely-populated parts of Taiwan. Three years ago, however, Pacific Ridge’s management team decided to enter semi-urban areas in search of future growth opportunities. Pacific Ridge has since entered into five such semi-urban localities, but in none of these areas has the firm attained profitability.
The CEO of Pacific Ridge has called in your firm to advise on whether to stay in semi-urban markets or to exit.
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