M&A and investment
A US television broadcaster has bid to acquire the coverage rights to the Rocky Mountain Challenge, a three-week race — what is that bid worth?
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The Rocky Mountain Challenge is the most important cycling race in the world. The three-week race takes place every Summer and has almost 1 billion viewers worldwide.
Our client is a national TV broadcaster whose viewership covers all of the US. They want to determine how much to bid for the US broadcasting rights to the Rocky Mountain Challenge next year and have brought you in to help.
The bid will be done blindly so competing networks will not know the value of other bids and the network considers factors other than price when determining an awardee. The awardee will be given exclusive right to film and broadcast the entire race.
The network would like to know how much to bid for the broadcasting rights and how best to maximize the opportunity.
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